For as long as I can remember, I have always been a story-teller. I love telling compelling, powerful, human stories. Stories that people love hearing, seeing, feeling and sharing. I strongly believe that as long as we continue telling stories, we'll never become extinct – even in the digital age. Back in the day, I did long copy ads and TV commercials to tell them.  Now in this new era of sharing, I am intrigued by the possibility of working beyond the confines of a 30 second TVC. I am currently involved in a variety of projects for many prestigious brands and a few emerging challengers who want to create work that stands out. They are short films and videos that subliminally carry the brand's core message without screaming "Hello, look at me. I am an ad." And the objective is to ensure that the viewer sees it as entertainment and shares it on social media. Apart from films, I also do activations (on-ground and digital), engaging social media and digital campaigns that carry a strong, single-minded idea.

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