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AWARD-WINNING CREATIVE DIRECTOR
STORYTELLER/DREAMER/CHANGE AGENT
BUILDING A POPULAR BRAND FROM SCRATCH
 RAJU+BRAND+NEW+FUNDAS-04 |  RAJU+BRAND+NEW+FUNDAS-02 |
|---|---|
 RAJU+BRAND+NEW+FUNDAS-03 |  EGGCYCLOPEDIA NEW |
 20160910_141842 |  20160910_141907 |
 20160910_141928 |  20160910_141858 |
 20160910_141823#1 |  20160206_160444 |
 20160206_153446 |  IMG_20160224_220019 |
 20160206_160358 |  20160206_153825 |
 20160206_153419#1 |  20160206_153352 |
 20160206_153546 |  20160206_153719 |
20160206_153352 | 20160206_153419#1 |
The success of the brand and its immense popularity led the revered Harvard Business Review to feature the brand in a case study in July 2016.
INTERIOR CONCEPTS
AND BRANDING.
From a quaint little 'omelette place' in Karama where people queued up for hours (waiting to get in) to a much loved brand with presence in JLT, Safeer Mall and Sheikh Zayed Road, Raju Omlet has come a long way. As its Brand Custodian, I was responsible for setting the brand's unique, quirky tone of voice and it's irreverent and casual atmosphere. I am a vital part of the management board that envisions a massive expansion of the brand's franchise.From contributing to the interiors to creating 360° branding that diners could touch, feel and see.
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